For over 20 years, His Toy Store has been an annual Christmas outreach to give joy to families in need. With the help of the Hope for New York (HFNY) network, pop-up stores (including one at W83!) are stocked across New York City with new toys and families are invited to select gifts for their children.

This year, COVID-19 has changed His Toy Store operations and the pop-up stores will not be happening. Instead, holiday funds will be raised to give grants directly to HFNY’s nonprofit affiliates so they can provide what families may need. Funds raised will go towards groceries, health and hygiene items, gift cards, toys, and more.